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Current Issue - WINTER 2007
From the Editor
Winter 2007 Editor's Note
Laraine Spector
Business Briefs
Fraud Story: A Not-For-Profit Nightmare
Margaret (Peg) Swanton
Marketing
Case Study: Integrated Marketing at the Senior Executive Level
Christine Redmann
Strategy
Marketing Lessons from Mayor Bloomberg
Jeff Zabin
Hot Topics
China: 2020
Anita Tang
HR/Change Management
The CFO as Corporate Prophet
Tom FitzGerald & John Collins
First Person
A Conversation with Gerald Haman, President, Solution People
Laraine Spector
Book Review
The Long Tail, by Chris Anderson
Laraine Spector